We all know how first impressions can be both positive and negative, and we all have stories when we had a first impression of someone that turned out to be incorrect.
Some of us even have embarrassing stories when first impressions backfired after we actually learned to know the person.
Did you know first impressions work the same way in the business world?
Because today’s consumers have so many options, creating positive first impressions is a must. The average consumer will not give a lot of time or energy in pursuing something that does not leave a positive impression right away.
As you develop your chiropractic marketing strategy, it is important to design your clinic in a way that new patients can instantly see the value of doing business with you, especially if they are interacting with you for the first time.
So how do you impress your customers?
In this post, we will discuss how to impress customers through marketing, patient experiences, and patient interactions.
One of the main components of chiropractic marketing is knowing your target audience. Potential patients will be more impressed when they know you have something to offer them specifically.
Another major component is the graphics side of your marketing. Basic things like color schemes, layouts, fonts, etc. can play a critical role in someone looking at your material twice or simply ignoring it.
Paying someone to design well-crafted materials for you may seem like an initial waste of money, but it can play a key role in establishing a good first impression, especially if your clinic is new.
Partnering with a company like NuSpine Chiropractic is also a great way to get a jumpstart on your chiropractic marketing material as well.
From the minute your patients enter your clinic until they leave, the experience you create should be designed to impress them.
Think of a business that you interacted with recently that satisfied your needs, but didn’t impress you.
What could they have done to impress you? Would you go to their competitor next time who has the reputation of making a good impression?
Your patients want more than a basic adjustment or regular treatment. They want to enter your clinic and know that they are important and that they matter.
After all, we all want to feel like we are more than just a dollar sign walking in the door. How can you design your clinic so that your patients feel comfortable and appreciated?
Social interaction is a basic tenant of human nature, and your clinic is no exception.
Positive patient interactions begin with having staff that understands your vision of serving customers and working for more than just a paycheck.
So what should your staff be doing?
The most important thing is to put the customer first. This may sound cliche, but it really is the foundation. Humans can quickly tell if they really matter, and your patients are no different.
Learn to know your patients and their personalities. Some like to talk, and some don’t. Learning these simple things about your patients, especially those who come regularly, will leave a positive impression on them and keep them coming back.
Don’t forget that impressed patients will be the first to recommend you to their friends, and there is no faster way to impress a new patient if they arrive with a positive referral!
Developing your clinic, particularly the chiropractic marketing side, is often not an enjoyable task. That’s why we walk with you in every step if you join the NuSpine Chiropractic family! If you would like to see how we can assist you in your chiropractic marketing, please contact us today!